I’m currently job hunting. It’s not pretty out here but I’m learning a few things about the market that I’m in and about myself. One thing I’ve learned or rediscovered is that I really do know a lot. I know a lot about marketing, I know a lot about connecting with people and I know a lot about making things work.

In the business world, there are plenty of buzzwords, ‘new’ ways of working, etc. What I’ve found is there truly is nothing new under the sun. There might be a new approach to things but most times things haven’t changed that much. I’m sure you are reading this and you are like what the heck is she talking about. Sorry. I’m using his blog as my journal for now. I just got some things to say and I’ll be saying it here!

I just started a course on Coursera titled The Strategy of Content Marketing. It’s an excellent (free) course that has me exercising my brain in preparation for my MBA program next year. This course is talking about something I love, writing. One of the lessons today was about the 7A Framework of marketing which are agility, authenticity, attention, audience, authority, action, and acceleration. The word I honed in on today was Agility. As defined by the dictionary agility is the ability to move quickly and easily, or the ability to think and understand quickly.

Why am I sharing this? Well as a marketer you must be agile and able to move and shift ideas to meet what is going on around you. If you are selling coats you know that summer isn’t your season so you work during the summer to come up with earth-shattering concepts to pitch your new coat for the winter season. Now if you want to promote your coat to an audience who might be traveling to say Antarctica during the summer, you would find specific websites targeting this audience. Although you might not be doing a big push to all markets during this timeframe you are still reaching a specific audience.

Let’s take this to everyday life, as a parent we have to be agile! I remember when the twins were toddlers they were completely different. They wanted/needed different things at different times. I had to be agile and make changes in the moment. I couldn’t be ridged with them. I had to be flexible. Finally in life, we have to he agile.

Life has a way of throwing some serious curve balls at us. Loss, disagreements, insecurity, negative health reports, etc. These things will cause a shift in our day-to-day life. To successfully make it through everything that life throws at us we have to be agile. We must be willing to adjust to where we are at the moment and make the best of it. Now is this easy? Heck no! As people, we want things to go the way we want them to go. But we have to go back to basics and use what we know to get better results. If you are dealing with loss, know that you are not alone. Seek sound counsel and work through your grief. If you are dealing with disagreements in relationships find a mediator to help you resolve the issues. Bad health report find out what you need to do to get better. Be agile and I promise you things will get better.

Until next time,
MUAH!